Steve Millar's approach to the challenge of leading BRL Hardy in 1998 Essay

Steve Millars approach to the challenge of leading BRL brassy in 1998 - Essay ExampleThe Australian industry was increasingly becoming competitive in the world(a) markets with 27 percent of productionion being exported (Barlett & smiling(prenominal) 2011). Steve Millar should continue protecting the share of bulk subject field business while committing resources to growth of bottled drink. Millar should first of all attain merger efficiencies in terms of scale of production and cost control. Millar is also keen at changing the leading styles and culture of the new organisation. Barlett & Beamish (2011) assert that a decentralized approach is inwrought for topical anaesthetic responsiveness in the spherical system since the regional management will be accountable for their decisions. For instance, Millar has delegated the small risks while keeping a shut watch of the high risk decisions that affect the global strategic business. This is a good approach of global strategy since delegated authority will allow the regional management to challenge the authority and admit mistakes. This leadership approach will facilitate creativity and innovation in the fast changing global wine industry. Millar has ensured adequate delegation of authority and responsibility. For instance, he has appointed Stephen Davis, a seasoned strategic thinker as the concourse marketing and export manager tasked with establishing the international operations. Davies intended to build on the strengths of the company by proving quality wines and repositioning the superior brands in the global markets. At mass market prices, Nottage Hill and Stamps were essential while at the top end market points, Eileen Hardy brand was strategic (Barlett & Beamish 2011). The local responsiveness has in the global strategy yielded increasing profits for the company. For instance, Millar is critical in resolving disputes in the midst of Carson and Davies on the global strategy. For example, he is of the opinion that Carson should report directly to home base on profitability measures and persist with Davies on the marketing and labeling issues of the wine brands in UK market since Nottage Hill and Stamps are cash cows for the group company in terms of sales value of Hardy brands. Both Millar and Davies are of the idea that the headquarters should be the global brand owners, but local responsiveness is essential in meeting the local needs of the consumers (Barlett & Beamish 2011). The overseas should be not only responsible for promotional strategies, distribution carry and profitability, but should also take up other important decisions pertaining the labeling and branding. In the global strategy, Millar should ensure that important aspects of the wine brands such as labeling, pricing and branding are controlled by the regional managers through delegated authority. However, he will accept proposals on design from the regional management and ensure common decision making i n evaluating the proposals (Barlett & Beamish 2011). On the part of suppliers, Millar should minimize the risks of supplier failure due to bad weather, grape vine disease and other factors that can negatively affect the quality of grape supplies. Millar should source the grapes from multiple tried suppliers. The regional managers such as the UK based market should be allowed to select their own suppliers depending the expected product quality and taste. Millar should institute more delegation on the brand production. For instance, Carson