The role of nature and nurture in shaping human behavior Essay

The role of nature and nurture in shaping human behavior - Essay eventThe debate over nature and nurture has been a long-standing one. It is an imperative, from Darwin himself, that genes do affect behavior and personality. There tacit is the reality that each person will have different experiences which brings in the forefront personality traits which may not be mutu everyy exclusive to the transmitteds of personality. Social encounters would develop a person into a natural process of social evolution in himself (Bouchard, Jr. 102). Genetic engineering may will pargonnts to choose a child with their preferred color of eyes or towering height or a high intelligence quotient but its still not going to determine all the other experiences the child will have in life. As Prof. Lee Silver himself said, if people are willing to spend a hundred thousand dollars to get to Princeton, theyre going to be willing to spend $20,000 to give their children an increase chance at life at a genet ic level. The primary(prenominal) concern is that traits would be selected for purely trivial and aesthetic reasons. The possibility of designer babies suggests that physical and psychological characteristics of a child can be chosen through an elimination process beginning from conception. Super babies whose genetic make-up is specifically selected to ensure superiority could literally be bought by parents.

CASE STUDY Essay Example | Topics and Well Written Essays - 750 words - 4

baptismal font STUDY - Essay ExampleIn 1972 the friendship reported Net Income of $172.7 million that increased by more than hundred percent to $497.3 million.The financial performance of the company was characterized by potent and consistent proceeds and rising profitability. AHP increased revenues, earnings and shareholders dividends for straight 29 years. The company managed to retain the growth in the prevail of 10 percent and 15 percent in recent years. This growth was financed by the company by means of internal means even though it paid roughly 60 percent of the earnings as dividends.The earnings growth of the company boosted the share price of the company by nearly three times. The ravisher growth in sales and rising EPS made the shares of the company an attractive buy among the institutional investors. The funky debt exposure of AHP seemed to work in favor of the company as it gained wider acceptance from the institutional investors. To couple with this the steady ri se in the return on equity of the company seemed to attract more number of buyers which thunder mug be the reason for the three fold rise in the share price of the company.The cash head for the hills position of the company was also very strong as evident from the steady rise in the Cash position of the company. In 1976 the company had Cash of nearly $358.8 million that grew to $729.1 million. Even though the company declared a generous portion of the profits as dividend the cash reserves of the company unbroken rising steadily. In fact the growth in cash reserves even outpaced the growth reckon in sales and profits. This ensured that the liquidity position of the company remained strong. A high liquidity, as measured by a high current ratio, is a good sign as it signifies that the company is capable of taking care of any financial emergency (Siegel, et al., 1997, pp80).Warner Lambert was the only company that was comparable to AHP. Like AHP the precedent also operated in roug hly the same businesses and had a debt

Australian commonwealth Bank Research Paper Example | Topics and Well Written Essays - 1250 words

Australian commonwealth deposit - Research Paper ExampleThe rural area Bank was founded as per Commonwealth Bank Act during 1911 and finally, it started trading operations since 1912. This bank is also one of the oldest and the some trusted banks offered a number of corporate and retail monetary services. After the rapid development of globalisation and international trade, the bank experienced very rapid harvest-home and currently, there are 800,000 shareholders are associated with the banks with 52,000 employees in the global market place (Commonwealth Bank Group-1, 2011). Australian Commonwealth Bank basically, offers three types of banking and other pecuniary services for the personal, business and corporate. The financial service is one the most important sectors for the growth of economies as the financial institutions offers major requisite financial assistance to the population and attention of the economy. Like the other manufacturing and technology industries, the research and development is also important for the financial services sectors. In financial services, it is easier to develop a convergence but its viability is always questionable. Moreover, ineffective financial products are evil for the entire economy for example, the mortgage backed securities were one of the prime factors which had led to bring the U.S. mortgage crisis. Therefore, the financial institutions should develop their research and development forge for innovating viable and effective financial product and services (Financial serve Innovation Centre, 2009). One the key factors for the success of Australian Commonwealth Bank is its modernistic operational and product development process. The bank has realized the necessity of the innovation for gaining a sustainable competitive advantage in the global competitions. Innovation requires necessary resources including infrastructure and skilled employees. The banks is financial very stable and has invested significantl y to acquired necessary physical resources for infrastructural and technological development. Besides, its intangible resources exchangeable innovative and highly skilled employees are also zippy determinants for innovations in the organisation (Commonwealth Bank of Australia, 2008, p.6-7). The following diagram depicts the structure of Australian Commonwealth Bank that plays a key role in managing the innovation within the organisation. Figure 1 Value Chain constituent of Australian Commonwealth Bank (Source Commonwealth Bank of Australia, 2008, p.7) This bank has been constantly trying to bring innovative products and services to increase the value of its services and its business. Recently, the banks have brought a number of innovative process, services and products signifying the bump business performance. During 2010, it has launched a number of successful products and services and some of them are listed below. Introduced Core Banking by 10 million accounts. Launched a sav ings product with high interest bearing, called GoalSaver. Brought in the new premium products like Diamond Awards credit card. Better and user friendly technological development has led to increase its netbank users by 20%. Net banking trough mobile device has also been upgraded. It has also brought many new developments and intricacy in its School Banking programme for increasing financial literacy. Due to such successful product and process innovation, it has become of the pioneer in customer service satisfaction. These initiatives for innovations have offered the banks a number of

Microsoft and Nokia Merged Research Paper Example | Topics and Well Written Essays - 3250 words

Microsoft and Nokia Merged - Research Paper standardMicrosoft and Nokia are both renowned and well-known ICT companies, where the former specializes in user convenient communication computer software systems and the latter holds a distinct bearing amid its customers in the mobile communication industry. As per analysts reviews, the uniting amongst Microsoft and Nokia also served the purpose of meeting the needs of their customers and further expanding their business size, along with bringing success in their own respective fields2. In order to gain an in-depth understanding about the merger process mingled with these two ICT giants, i.e. Microsoft and Nokia, it is necessary to overview the background of the companies and to understand their needs of entering into the contract. Microsoft, founded in the year 1975 in realm of Washington, operates its business through the development, manufacturing and licensing of variety of software products and also computer hardware devices3. Apart from this business, the company has tardily expanded in the fields of manufacturing telephonic devices such as tablets, which can also be considered as one of their recent expansion strategies that required a beneficial market penetration strategy. Due to its bulky turnover and advanced technology innovation capacity, Microsoft has emerged as one of the successful technology companies in the faultless world in the current decade4. Correspondingly, Nokia is a Finnish company, which placed itself in a remarkable position in the history, by creating the first radio phone in 1963. Since then, the company has been successful in manufacturing to a greater extent of the modern and advanced technological communication appliances in the international market. Nokia became more popular in the full world with the production of small and comfortable mobile phones and following the introduction of the integrated technology. It is also considered as one of the fastest growing companies in the present competitive environment and also as a responsible company, which accepts the suggestions of its customers as well as believes in equal treatment to all its employees5. THESIS account This research radical has been prepared with an intention of gaining knowledge on the incident of the merger that has recently taken place between Microsoft and Nokia in the year 2012. Correspondingly, the major sections that have been described in this research paper are the reasons for the merger, advantages that both the companies have derived and also the possible drawbacks of the incident to critically assess the worthiness of the strategy. REASONS FOR optical fusion BETWEEN MICROSOFT AND NOKIA In recent news article named Why Microsoft really bought Nokia one of the journalists named Robert X. Cringely remarked that the incident of the merger between Microsoft and Nokia was somewhat like two stones clinging together trying to stay afloat6. The reason for quoting these haggle im plies that the incident was really a matter of interest for all the giant companies around the world. In the process, Microsoft acquired Nokia at a compensation price of 7.2 billion US dollars in 20127. A tender offer was considered as the major mode of acquisition in case of merger between Microsoft and Nokia. Subsequently, Microsoft made a proposal of marriage to the majority of the shareholders of Nokia with an intention to buy the

Research paper on the 4th Amendment Example | Topics and Well Written Essays - 1250 words

On the 4th Amendment - Research Paper Example nearly 1760s, there was a rise in the amount of litigation against law enforcing officers, who, making use of ordinary authorizations did raids, look for for materials linked to publications of John Wike, in the process attacking both the King himself as salubrious as the government policies. One of the most popular of such cases concerned John Entick, who had his dwelling intruded by Nathan Carrington, a messenger of the king, alongside many others, following a warrant given out by George Montagu-Dunk, instructing them to strictly and diligently look for the author responsible for publishing many weekly seditious document as well as seize printed pamphlets, charts as well as other materials. However it was located by Charles Pratt that both the search as well as the seizure was illegal since the warrant instructed prehension of all Enticks papers, both the criminal and the non-criminal ones, in addition to the warrant lacking proba ble generate to validate the search. Entick, therefore by holding that the law holds that every individuals property is exceedingly sacred, and no person can infringe upon his neighbors secured place without his permission, set up the English guide that the government is restricted in interfering with ones private property(Clancy, 2008).However, back in colonial America, homes did not have similar sanctity like their counterparts in Britain, since legislation had been clearly drafted to concede enforcement of the colonial masters revenue-gathering policy in regard to customs, till 1750s.The only kind of warrant identified in justice handbooks was the general warrant. This gave the then authorities extreme power in searching for anything, with very limited oversight at any given time. The state of Massachusetts in 1756 passed a legislation that banned general warrants, representing the very first legislation in American history to break short the enforcement of seizure power.

Research Question Paper Example | Topics and Well Written Essays - 250 words - 1

Question - Research makeup ExampleEven though relationships between mothers and their children serve as a relevant source of shop at and protection even if they are not of the best quality, parents are not the only people who alimentation children and help them deal with difficult life situations. Relationships between siblings and children are extremely important in the other(a) childhood because children cannot take care after themselves and their parents ask siblings to help them by staying with the child for some light period of time. In the middle childhood siblings mediate conflicts in family relationships and become the source of protection for children. Gass, Jenkins and Dunn aver that relationships between children and siblings become even more protective when there is a conflict in the labor union or parents make a decision to divorce. Overall, the article provides a deep insight into relationships between children and their relatives sustain the thesis that their r elationships are of protective nature and they matter a lot for creating supportive climate deep down the

Reddix Hospital Essay Example | Topics and Well Written Essays - 2000 words

Reddix Hospital - try ExampleIt also has 375 intensive care beds in full(a) and can accommodate a total of 2000 patients in the intensive care unit. The hospital aims to specialize in caregiving for cancer and cardiovascular patients. it has employed well-nigh 200 doctors whose expertise includes breast cancer, cardiovascular diseases, musculoskeletal diseases, and pediatrics. Reddix also employs nearly 400 nurses and other caregivers. The hospital has entirely integrated faculties for medical tests that are related to cancer and cardiovascular prognosis and diagnosis.One of the major problems that the hospital faces is the difficulty in the interoperability within the department systems. The hospital has different departments that cater to the different learning needs. The hospital information system comprises the following six systemsConsidering the number of systems it has it is evident that the hospital could have interoperability issues. Interoperability refers to the susc eptibility of different and diverse systems and or physical components of a single system to work together through the design of agreed standards and specifications (Cetis, 2008). It helps the organization to create synergy in the organization. The whole is greater than the sum of its parts, universe inter-operable, the organization is able to work as a whole instead of working as freestanding entities. A recent report by the National Health Services criticized the Hospital Administration transcription of Reddix and said that it was extremely outdated and old and stated its concerns about the patients files not being available to the concerned caregivers when it is direly required. This is because Reddix is unable to meet the IT needs that are needed so that the doctors, nurses, and caregivers can well access all patients files electronically whenever they need them. There are many strategies that the hospital can use in order to bring out a successful change.

Analyze an interveiew for a communication class Essay

Analyze an interveiew for a communication class - evidence ExampleThe converse occurred in New York with a focus on the basic questions. The question include Billy Gates private wealth as a centre of attraction infix to disapprove common myths. The big question during the introductory part include Billy Gates charitable effect. Jorge Ramos inquired the reasons behind Billys Gates will to offer support to the poor. The immediate reception from the worlds billionaire triggered a diversion in the interview to personal concern over the collect wealth. Billy Gates stated over F billon as a personal wealth. He to a fault elaborated donations accounted in the health, education and other anti-poverty schemes. According to Billy Gates, wealth is a common call down and everyday conversations. He states but the money belongs to society, and we will try to invest in breakthroughs and programs that really function the world. The interview entailed open question at this juncture depicting a far stretched interrogation.Jorge Ramos routines different aspects of an interview to obtain personal views of Billy Gates, who is the interviewee. This approach serves to effectively address other relevant aspects of interviewing for critical discussions. The nature of open questions used shows that Jorge Ramos researched greatly on Billy Gates. The question on Billy Gates personal wealth justifies the extent of acquired information before the interview. A personal experience with such circumstance included a job interview at a prestigious mall. The interviewer asked questions in a manner suggesting the use of background information. The interview with Billy Gates elaborated different myths perceived by people slightly the world. Jorge Ramos used different techniques to acquire information from Billy Gates. Ramos employed informal approaches during the interview. Ramos says, is your plan to give intimately everything? to evoke a clear response from Billy Gates and

Pharmacology Population Assignment Example | Topics and Well Written Essays - 1000 words

Pharmacology Population - Assignment ExampleIn a study by Bartelink, Rademaker, Schobben, et al. (2006), cosmos pk was found to be a very important approach through which not just pharmacokinetic information is obtained from thin data sets but also pharmacodynamic information obtained from this same sparse data set. Leeder (2004) also observed that there stages in the drug development process where the very massive community may be needed but with only a few observations per patient so as to determine the exact and unique differences with drug behavior in each patient found on special characteristics. To achieve this, population pk is employed or used to obtain information at both the phase II and phase III clinical trials among patients. It is not surprising that Ernest, Elder, Martini, et al. (2007) identified population pk as a practice associated with several pharmaceutical companies in the course of their drug development process. Certainly, population pk comes as a single most reliable mechanism by which dosage determination to drugs derriere be done due to the size of the population used in the sparse data sets, each of whom is observed for very specific outcomes based on their demographic and pathophysiology characteristics.Also writing on the ploughshare of population pk to drug development, Roosmarijn et al. (2011) found that there are instances when intensive blood have can be attained. Meanwhile, Hsieh and Korfmacher (2006) noted that where intensive blood sampling is possible, there is the benefit of replicating the outcomes with particular blood samples for a large population size. This means that where intensive blood sampling is not possible an alternative is needed to agree that almost all populations are catered for. Typical situations in drug development where intensive blood sampling has not been attainable include drug development processes for children, cancer, and AIDS.

Discrete and Episodic Violence among Families in Need Literature review

Discrete and Episodic Violence among Families in occupy - Literature review ExampleDomestic violence is a common complaint encountered by counselling psychologists and other mental health professionals. Common psychological treatment practices separate perpetrators and victims into individual intervention modalities. However, in that respect is some research that has been emerging that suggests in some cases a couples treatment approach may be a useful adjunct to existing treatments (Harris, 2008). Stith et al. provide the framework for their study of domestic violence by writing an conception which gets the point of the research across cogently. Smith et al. provide an articulate and literate introduction that launchs a good background to the research.An informative introduction is assumedly a way of classifying the introduction, and Stith et al.s article meets this classification. It is beta for all research study introductions to be informative because they basically can tel l one what the hearty research is about. An introduction can tell the reader in a short amount of sentence what the basic framework of a study seeks to identify. An common mood introduction like that used by Stith et al. does not give away the results of the study. It suggests the research questions and gives everything else an introduction should give in terms of information to the reader, except for the results of the research. An indicative introduction such as this is more like a set of clues about the research than an report that goes into very much detail about the results. A good introduction should set up and give a good amount of background information about the research, which is something that Stith et al. achieve to great effect. Their introduction shows the major(ip) trends in the areas of domestic violence and group counseling.

Steve Millar's approach to the challenge of leading BRL Hardy in 1998 Essay

Steve Millars approach to the challenge of leading BRL brassy in 1998 - Essay ExampleThe Australian industry was increasingly becoming competitive in the world(a) markets with 27 percent of productionion being exported (Barlett & smiling(prenominal) 2011). Steve Millar should continue protecting the share of bulk subject field business while committing resources to growth of bottled drink. Millar should first of all attain merger efficiencies in terms of scale of production and cost control. Millar is also keen at changing the leading styles and culture of the new organisation. Barlett & Beamish (2011) assert that a decentralized approach is inwrought for topical anaesthetic responsiveness in the spherical system since the regional management will be accountable for their decisions. For instance, Millar has delegated the small risks while keeping a shut watch of the high risk decisions that affect the global strategic business. This is a good approach of global strategy since delegated authority will allow the regional management to challenge the authority and admit mistakes. This leadership approach will facilitate creativity and innovation in the fast changing global wine industry. Millar has ensured adequate delegation of authority and responsibility. For instance, he has appointed Stephen Davis, a seasoned strategic thinker as the concourse marketing and export manager tasked with establishing the international operations. Davies intended to build on the strengths of the company by proving quality wines and repositioning the superior brands in the global markets. At mass market prices, Nottage Hill and Stamps were essential while at the top end market points, Eileen Hardy brand was strategic (Barlett & Beamish 2011). The local responsiveness has in the global strategy yielded increasing profits for the company. For instance, Millar is critical in resolving disputes in the midst of Carson and Davies on the global strategy. For example, he is of the opinion that Carson should report directly to home base on profitability measures and persist with Davies on the marketing and labeling issues of the wine brands in UK market since Nottage Hill and Stamps are cash cows for the group company in terms of sales value of Hardy brands. Both Millar and Davies are of the idea that the headquarters should be the global brand owners, but local responsiveness is essential in meeting the local needs of the consumers (Barlett & Beamish 2011). The overseas should be not only responsible for promotional strategies, distribution carry and profitability, but should also take up other important decisions pertaining the labeling and branding. In the global strategy, Millar should ensure that important aspects of the wine brands such as labeling, pricing and branding are controlled by the regional managers through delegated authority. However, he will accept proposals on design from the regional management and ensure common decision making i n evaluating the proposals (Barlett & Beamish 2011). On the part of suppliers, Millar should minimize the risks of supplier failure due to bad weather, grape vine disease and other factors that can negatively affect the quality of grape supplies. Millar should source the grapes from multiple tried suppliers. The regional managers such as the UK based market should be allowed to select their own suppliers depending the expected product quality and taste. Millar should institute more delegation on the brand production. For instance, Carson

Geography Essay Example | Topics and Well Written Essays - 1000 words

Geography - Essay manakinThe concerned atomic number 18a is located at a very important tooshie and keeps diversity for commercial message and industrial base. Lansdowne highway joints the highway. The indigenous people occupy this part of the Peterborough. Metropolitan Toronto also influences this part of Peterborough. pissing is the important component of the heathenish and physical landscape of the census tract 05. Little lake provides the recreational opportunity to tours and local residents (Adams and Taylor, 2009). Traditional ways of travelling were used as boating. It was suggested as the important for recreation in the economy. Adams and Taylor (2009) provided the industrial outlook of the ara. The Q.T.G Canada and Ventra Plastics, Sysco Food Services and Siemens are the important industries of the City Peterborough. Development in tourist, health and education industry is also increasing in the concerned nation. Trent University and Sir Sand ford Fleming College a re the major institutions in the country. Students from local as well as across the Canada and Province come here for field of operations purposes. Adams and Taylor (2009) presented the Census tracts of Peterborough on varied cultural, shopping and recreational attractions. People move to Toronto in summertime and weekends because of Kawartha lakes. People from America, Ontario also come to these Kawartha lakes in their leisure times. People use their own automobiles for travelling, but few of people use other means such as bicycling, walking and canoeing. Observation from Primary sources The cultural heritage landscapes are those orbits, which are modified by humans. The residents of the area value this modified landscape. Little lake burial site was chartered first in Ontario that represented the special cultural heritage. Little lake is recognized as the earthshaking place and considered as the open space because it is adjacent to parks. Little lake is Category an asset be cause the properties of the Little Lake are valued on provincial as well as national level. The Lansdowne Street is the important place for growing business and just away from the heart of the city Peterborough. For example, Comfort Hotel & Suites is beautifully designed that demonstrates the business of this area in city Peterborough. The Lansdowne Street W crosses over the Little Lake and leads towards the Burnham Provincial Park. Park Street is also included in the business districts of the central area. The Park Street area is represented as the transitional and industrial conversion sub area. Natural setting and topography of the Little Lake provides space for people animated in the Census Tract 5 as a fashion for the movement of rural cemetery. This area is also significant because it reflects the changing attitudes about the concept of death and cultural movement. The tract 5 is the area of residents with high-income families. People living in this area shift their spending on the needs and household. Young adults of the study area spend a higher part of their income on the recreation merchandise, fashion and entertainment. Increase in family size and children ages, the housing, home decoration and furnishing share a greater part of the income of families. People of the concerned area replace the furniture when it is retired. Presence of colleges and other educational institutions is the crucial driver for the economic development and attracts the fresh people to be part of the same

Leadership Movie Review Example | Topics and Well Written Essays - 1000 words

Leadership - Movie Review ExampleThe fact that he and his men were wiped egress eventually may be considered immaterial if one chose to look at it in terms of the lead he displayed. In the film, Leonidas and his troop do not seem intimidated by the apparent efficiency of the opposing group. They look revolutionised and driven by a sense of self-belief? They are fighting for a purpose and will not stop at anything to def turn back their kingdom from external aggression. They are undeterred and willing to pay any price to defend their territory from foreign oppression by the Persians. intelligence It takes extraordinary leadership to venture into certain things. Leonidas must be an extraordinary leader to make his three hundred men believe that they could be victors in a battle against 300 men. Kouzes and Posner (2012) outline certain pentad practices of exemplary leadership in any organization. An exemplary leader models the way. They have the quality of personal credibility. T hey inspire others to believe in their abilities. They stand up for what they believe in. Leonidas stands against oppression of the Spartans by the Persians. He certainly understands that the national belief is superior to physical strength at the battlefront. He makes 300 men believe in him, and they line up against 300000 men. According Kouzes and Posner (2012), a leader models the way by building and affirming certain shared out values that are embraced by all. Leonidas and his men share the belief that Greece should never be invaded by foreigners who would end up oppressing the Spartans. They fight for a common cause. The second practice of an exemplary leader comes out of course at this point. It involves inspiring a shared vision.

Cystic Fibrosis Transplantaton Research Paper Example | Topics and Well Written Essays - 2000 words

Cystic Fibrosis Transplantaton - Research Paper ExampleCF is inheritable and live threatening genetic disorder mostly experienced at the Northern European parts .To develop the disorder, one must inherit faulty gene from both of your parents this is by acquire one set defective CFTR gene from the mother and the other from the father The disease is transmitted in a recessive way with chromosome 7. (Bush, 2006 )It is caused due to anomaly in the cells producing mucus. A defect in CFTR gene causes the cystic fibrous, that alters the core function of the protein responsible of movement of salt and water in and out of mortalify cells. (Komaroff, 2005)Through the scientific discovery transmembrane conductance regulator, called cystic fibrosis has greatly improved the understanding of the disorder and its diagnosis also demonstrate the diseases complexity. The study of the diseases started in 1946 but a fulgurating progress has been discovered in the recent years. (Hopkin, 2010).Cystic Fibrous is common inheritable genetic disease within the Caucasian peck in the U.S.A. From the research done the disease affects mostly the Northern European ancestry, although it too experienced at the parts of Hispanics, Native Americans. and some African-American the genetically inheritable diseases is affecting about 1 person in 17,000 African American,1 in 31,000 Asian American and large population affected being 1 in 2,000 to 3,5000. Cystic Fibrosis is an inherited disease that causes severe damages to the lungs, liver, sex organs, sinuses, pancreases, intestines, and sinuses. The disease is characterized by the buildup of sticky, dumb mucus. (Moss, 1991)Cystic Fibrosis is inherited diseases of the sweat glands and mucus. The mucus clogs the lungs as a result the breathing systems is affected and the mucus catalyze the growth of bacteria .Respiratory problem signs include breathlessness a stuffy nose, wheezing, a persistency in coughing and a decreased exercising ability

Innovation in a market economy Essay Example | Topics and Well Written Essays - 1000 words

creative activity in a market economy - Essay ExampleOrganizations cannot exist in the market with the conventional products alone. For example, think of a situation in which Microsoft sticking with its old operating dodge Windows 3 series alone at present. Everybody knows that Microsoft was able to keep its monopoly in the software industry purely because of their ability to innovate news products or incorporate new features to their existing products. Thus we got Windows 95, 98, 2000, XP, Vista corresponding updated versions of windows. It is not possible for Microsoft to accommodate the requirements of the current world using their older versions of operating systems. The current facilities bid video conferencing, video chat, high resolution graphics processing, internet, e-mail etc may not run its older versions of Windows. Thus innovation makes an organization capable of meeting the present ch entirelyenges by updating their existing technologies. Innovation is needed st ill in formulating strategies. Same strategy may not work all over even if the product is the same. Parker Pen Company has tried to implement same marketing strategies to market their writing equipments all over the world at the beginning of their international campaign. They thought same product needs same marketing strategies everywhere. But they failed miserably because of the above strategy. Product may be the same, but may be different, Parker Pen Company failed to recognize the above fact. The idea of selling pens the same way everywhere did not sit well with many parker subsidiaries and distributors.